Familia
Cabify / Acércate
Acércate serves as Cabify's global brand campaign.
When passengers hop into a Cabify on their way home, they often feel a sense of nostalgia for the time they just spent with family and friends. This reflective moment inspires them to reach out and send a heartfelt message, emphasizing the importance of staying connected and close.
Amor
Musica
Creative Director/Art - Mariela Rueda
Creative Director/Copy - Julian Milanesi
Senior Copywriter - Barbara Bandres
Art Director - Diego Briceño