CVS / FLU CAMPAIGN
In Hispanic culture, when someone sneezes three times, we say 'salud, dinero, y amor'
(health, money, and love). Inspired by this tradition, we developed CVS's new flu campaign.
30s
15s
Creative Director/Art - Mariela Rueda
Creative Director/Copy - Julian Milanesi
Senior Copywriter - Barbara Bandres
Art Director - Diego Briceño